![]() ![]() The photo, which showed Bernie bundled up outside the faculty’s main building, received over 1,000 likes in just a couple of days and was reshared on many of our Instagram stories: “I love this uni,” a student commented (and that’s a sentence we’ve used sparingly this year!). But the image also travelled far on a meta-level the meme itself breached our conventional meme realms, escaping from meme pages into real estate listings, charity fundraisers, flat-pack furniture ads, and as some may recall – even UCL’s social media pages.Ī handful of faculties shared their own versions in the days following the inauguration, all catalysed by a post on the Instagram account of the UCL Institute of Education (IOE). ![]() An online “Put Bernie anywhere” generator, literally, allowed us to place Bernie anywhere, from the Moon to Mike Pence’s forehead and, according to the website’s creator, at least 9,849,938 places in-between before the site became too expensive to run. As the image swept across the internet, Bernie ended up in all kinds of unexpected places. Wearing a pair of big woollen mittens, one of the few coats he seems to own, a blue surgical mask, sporting two tufts of white hair and a remarkably unbothered demeanour, Bernie’s unpretentious look received worldwide attention for its contrast to the extravaganza of the occasion. A month later, it may no longer dominate our feeds, but that indelible image of the Vermont senator from the US presidential inauguration remains imprinted onto our retinas. ![]() Most memes are already forgotten by the time of their one-month anniversary, but the Bernie Sanders meme was never like most memes. ![]()
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